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Writing and narrative. Communicating with words (Closed course)

Basic data


Tuesday 10/01/17, Wednesday 11/01/17 and Thursday 12/01/17


From 10 AM to 2:15 PM


Introductory / intermediate




Enrolled in Master and Postgraduate’s programmes (M&P): 85€ the first two courses. The third course and the following ones will have a price of 75€. | Not enrolled in M&P: 195€ each course (Alumni Bold: 15% discount).

Aimed at

The course is particularly open to everyone, since every professional or student will have to face countless of presentations throughout their careers.


One of the best abilities of a communicator is the language, obviously. However, nowadays the educational programmes come prioritize the communication via image, and that causes an important gap to a lot of professionals. 

It is normally thought that only with the ability of writing, we know how to correctly communicate with writing, but the truth is that writing and narrative have their own techniques, ways and strategies and a communicator can get rid of them.

Nowadays, all work, order or communications to clients still go with and are strengthened with words, either written in explicative texts, memories, texts for webs, e-mails, written presentations…

On the other hand, still in the social media era, blogs and even twitter, communication strategies are still going through an effective use of language, narrative and the generation of useful and interesting contents. 


  • Helping the student to correctly organize a product or service presentation text.
  • Distinguishing between different text types and styles according to every need.
  • Defining the literary style that every case needs, from an e-mail to a blog entry or tweet.
  • Developing the narrative voice of the students according to their business and online personality.
  • Teaching the students how to correctly get information for every type of content.
  • Giving to the students the necessary techniques in order to give shape to their ideas.
  • Teaching the student how to convert information into narrative, messages into conclusions or proposals into an effective writing.
  •  Adding en own style and message to every text the student must make, in a simple and not ingenious way.
  • Achieving the “action call” of the reader via effective and simple texts. 

Structure and contents

  1. Text styles: from the tweet to the work memory.
  2. Documentation and organization of controlling ideas.
  3. The narrative basis: writing from the storytelling.
  4. Text structure: beyond the “introduction, climax and conclusion”.
  5. Rhythm: as a whole, of the paragraph, of the line.
  6. The emotional background: values and objectives.
  7. Modern formats: e-mail, texts for blogs, tweets, instagram…
  8. Expanded strategies in digital media: blogs, webs, networks, webinars… 

Teaching staff

Salva Rubio

Salva Rubio is a professional scriptwriter, novelist and storyteller. He currently has different full-length films in production and development, he is a cinematographic project analyst and he also has experience in animation screenplay. As a novelist, he has published two books with Penguin Random House and is working on the third novel. As a graphic novel scriptwriter, he is preparing different works for the Le Lonbard Franco-Belgian publishing house and, as a teacher, he has taught in schools such as the European University of Madrid, ESNE or ELISAVA.

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